Old Spice and Wieden + Kennedy are proving to be one step ahead of others in the use of social media.
Last, the new mode of response which interact twitter and youtube.
Basically the mechanism is very simple: you write a tweet @ Old Spice guy, he'll respond with a video dedicated to you on youtube.
In my opinion, those of W + K are already rubbing their hands in Cannes 2011.
This is one of the videos that are making the rounds of the network.
Think like a man, man.
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